Why Piedmont

A national platform can’t drive down Main Street. We do.

We’re not a franchise running a national script. We live and work in the Danville area, and we build marketing around how customers here actually search, shop, and buy.

Aerial view of Danville, Virginia
Virginia with Danville marked
What you get

Big-agency capability. Small-business focus.

We pick up the phone.
Real people. Real answers. No ticket system. No portal. No waiting.
We know this market.
Local search behavior, local competitors, local seasons — strategy built for here, not averaged across 50 states.
Your own dedicated team.
Not a shared inbox. One point of contact who knows your business by name.
Revenue, not vanity metrics.
Every service ties back to a number you care about: calls, appointments, foot traffic, sales.
Honest reporting.
Plain-numbers monthly reports. If something isn't working, we tell you — and fix it.
Sized for small business.
Programs built around a Main Street budget — start where you are and grow as it pays off.
How it works

Simple. Honest. Measured.

1
Start with the assessment
A free, honest audit of how your business shows up everywhere customers look — Google, AI assistants, maps, reviews, your website. Yours to keep, whether you hire us or not.
2
Build from the foundation up
Visibility first, content second, paid media last — so every advertising dollar lands on a business customers can actually find, trust, and buy from.
3
Report in plain numbers
Calls, bookings, foot traffic, revenue — every month, in language you don’t need a marketing degree to read. If something isn’t working, we say so and fix it.

Frequently asked questions

Questions people ask about Piedmont Digital Group

Piedmont Digital Group is a local digital marketing agency based in Danville. We help small businesses get found online and turn that visibility into revenue — through website design, SEO and AEO, Google Business Profile management, reputation and social media management, email marketing, and targeted digital advertising, all measured in calls, bookings, and sales.

We serve small businesses across Danville and the wider Southern Virginia market. If your customers are local, we know your market.

We're local, family-owned, and we answer the phone. One dedicated point of contact knows your business by name, every program is built from the foundation up — visibility first, then content, then paid media — and we report results in plain numbers: calls, appointments, foot traffic, and revenue, not vanity metrics.

Programs are sized for small-business budgets — most clients invest a few hundred to a few thousand dollars per month depending on their goals and market. We start every relationship with a free digital assessment, so you know exactly what needs work and what to expect back before you spend a dollar.

A free, no-obligation audit of how your business shows up everywhere customers look — Google, AI assistants, maps, reviews, and your website. You get an honest evaluation, a side-by-side look at competitors, and a prioritized plan to fix what's broken. The findings are yours to keep whether you hire us or not.

Yes. Piedmont Digital Group is a division of WBTM 1330 AM / 102.5 FM and WAKG 103.3 FM, locally owned stations serving Danville and 20 counties across Virginia and North Carolina. That means we can pair your digital campaigns with real local radio reach, a combination no online-only agency can match. wakg.com · wbtmdanville.com

No. We're a family-owned, locally operated company — not a franchise running a national script. Strategy is built around how customers in this market actually search, shop, and buy.

Call (434) 797-4290 — a real person answers during business hours — or request the free digital assessment online. We'll audit your online presence, walk you through the findings in plain language, and recommend where the first dollar should go.

Radio + digital

Radio advertising and digital marketing — the perfect combination.

Piedmont Digital Group of Danville, Virginia, connects businesses like yours with eager customers. We combine the proven effectiveness of radio with the targeting power of digital marketing. Our unique combination of marketing platforms enables us to reach your target market no matter where they are.

Radio advertising. Always hot, always effective!

Our flagship station, WBTM 1330 AM and 102.5 FM, has served the Danville area for nearly 94 years. WAKG 103.3 FM serves 20 counties throughout Virginia and North Carolina with 100,000 watts. As they say, we’ve got you covered.

According to Nielsen Media Research, radio reaches 82% of the population effectively every week, more than any other advertising medium. With the growth of in-app listening and technology platforms like Alexa, radio is not only heard in the car, but also in the home, in workplaces, and on the go — anywhere there is a radio or smart phone, we are there.

We are digital marketing experts, ready to take your business to the next level.

Radio remains a great way to reach your target audience, but clients who combine radio advertising with digital marketing see the greatest return on their advertising dollars.

Let our digital team at Piedmont Digital Group promote your business online. We offer business website design, SEO (Search Engine Optimization), OTT (Over-The-Top Media), Facebook and Instagram ads, video pre-roll ads, and other digital services customized for your unique needs.

Your message, our marketing experts. It’s that easy.

Radio and digital advertising — pick one, or both. We’ll help you increase brand awareness, build Google ranking, and even have your prospects singing your jingle.

Contact us today for help with your marketing plan.

Our team

Meet the people behind Piedmont Digital Group.

Don Merricks
Don Merricks
President and Chairman of the Board
Sherri Crowder Duarte
Sherri Crowder Duarte
Vice President of Operations
Jon Talbott
Jon Talbott
WAKG Mornings, Saturday Night Cool Classics Host, Production, Voiceover Talent
Ginyah Woodson Woods
Ginyah Woodson Woods
WAKG Middays, Programming, Promotions, Marketing Director, Voiceover Talent
Josh Lineberry
Josh Lineberry
WBTM Mornings, WAKG Afternoons, Voiceover Talent
Alex Vardavas
Alex Vardavas
WBTM Afternoons, Retro Hits, WBTM Program Director, Voiceover Talent
Ryan Stone
Ryan Stone
News Director
Barry Richmond
Barry Richmond
NASCAR Noise Correspondent
Jennifer Hughes
Jennifer Hughes
Broadcast & Digital Marketing Consultant
Lori LeGarde
Lori LeGarde
Broadcast & Digital Marketing Consultant
Jacob Stephens
Jacob Stephens
Broadcast & Digital Marketing Consultant
Robin Slade
Robin Slade
Business and Traffic Manager
Ken Warrick
Ken Warrick
Reception, Board Operations
Rick Martin
Rick Martin
Chief Engineer
Let’s talk

Ready to grow your business?

Start with a free digital assessment — see exactly where new customers are slipping away, and what it would take to win them.

Get my free assessment
Or call (434) 797-4290 — we answer.